Social media marketing in short SMM refers to the process of gaining website traffic or attention through social media sites. SMM programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. At last, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Futhermore, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media itself is a catch-all term for sites that may provide radically different social actions. To exemplify, Twitter is a social site designed to let people share short messages or updates with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.
Some Best Social Media Marketing Networks :-
- Delicious
- Foursquare
- Google+
- YouTube
- Social Search Engines
- Word Of Mouth & Buzz Search Engines
Social Media Optimization