Search engine optimization in short SEO is the process of promoting & the visibility of a website or a web page in a search engines (like Google, Bing, Yahoo) natural or un-paid “ORGANIC” search results. In general, higher ranked on the search results page and more frequently a site’s appears in the search results list. Due to appearance in search results list, more visitors will receive from the search engines users on the promotes website. SEO is targeting different kinds of search which include image search, local search, video search, academic search, news search and industry-specific search etc.
Moreover, SEO is an internet marketing strategy which considers how search engines work, what people search for, the actual search terms, keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website involve editing site’s content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities (similar websites) of search engines. Promoting a site to increase the number of back-links, outbound/inbound links etc. As search engines are increasingly utilizing the recommendations of methods of promotion by using off page and on page methods.
On Page methods:-
- Keyword Search
- Page Titles
- Heading Tags
- Content Optimization
- URL Structure
- Canonicalization
- Keyword Density
- Image SEO
- Internal Linking
- Meta Tags Creation
- Robots File Creation
- Sitemap Creation
- Redirects (301, 302)
- Insert Code of Google Analytics
- Submit Sitemap to Google Webmaster
Off Page Methods :-
- Article Submission
- Blog Commenting
- Blog Submission
- Bookmark Submission
- Business Listing
- Classified Ads Submission
- Directory Submission
- DeepLink Submission
- Document Sharing
- RSS Feed Submission
- Forum Submission
- Guest Posting
- Link Baiting
- Link Sharing
- Local Listing
- Portals
- Press Release Submission
- Video Submission (Podcasting)
Search Engine Marketing