Search engine marketing in short SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (i.e SERPs) through optimization and advertising by using paid and free tricks. SEM may use search engine optimization SEO, that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
Search engine marketing is overall process of combining the two processes of search engine optimization and pay per click advertising. Search Engine Marketing is great way to market your company’s products, for the sake of company’s brandname, services to online users in a direct and relevant manner by using paid placement, contextual advertising, and paid inclusion methods. These methods include google adwords ads on search engine google, yahoo ads on yahoo search engine and bing ads on bing search engine etc.
Search Engine Marketing Includes :-
- Affilate Marketing
- Email Marketing (Launchrock Campaign)
- Online Lead Generation (CPA Networks)
- Pay Per Click Advertising
- SMS Marketing
- Social Networks
- Word-of-mouth marketing