Google is not only a place to get answers to even the most mundane of questions; it has also become a hub to promote your business and gain more customers. Until now, we have heard about online marketing of local business through Google AdWords and business websites. But did you know, Google Maps have become a solid platform to market local business as well?
If you are missing GMB listing for your local business, then you are losing 40% of leads. It actually depends upon the niche. I went to so many forums and I found peeps have so many doubts about Maps marketing. Here are some the generic questions.
What is Google Local Marketing Strategy?
It wouldn’t be wrong to say that there isn’t a single industry that Google has kept out of. Be it booking a fight for your next holiday, or looking for the nearest bus stop, Google is there to help. This continuous evolution is what makes Google so easily approachable. It is an extensively user based platform and can be optimized to promote your local business,due to the extremely huge user base the platform has.
Google AdWords, Maps and several other applications target local customers and users near your business area and can help you target the right audience for your product. Google’s local marketing strategy can help you reach the right people, who can really be interested in using your product.
Moreover, by using the right set of keywords, you can target clients that have an interest in your services and have a high chance of buying your product. Google targets an area near your business and your business ranks in Google Maps to show these potential clients your exact location.
How Do I Rank Higher On Google Maps?
84% consumers use local search to find the services they are looking for. This is because, consumers trust local products and services. And you, as a business, must focus on targeting these customers, before you start to take your business to a higher level.
Write The Complete Description
Google SEO rules are set to give users the perfect solution for their searches. By writing a detailed and creative description and filling out the correct details, you can ensure that Google knows the genuineness of your business. Giving contact details and an address assures that your business takes a higher rank on Google Maps.
Reviews are the best way to prove that your product is genuine and worth paying for. The best thing is when you’re targeting the locals, since it is easier to get reviewed on a more personal level. This also helps you attract more locals.
Categorization is key when trying to rank higher. The correct category will show your business to potential customers and you won’t have to pay for clicks that won’t be of any use. Also, categorizing it correctly, means that your chance of getting potential customers increases.
How Do You Increase Your Ranking On Google Maps?
Integrate Google Map on Your Website
When you embed a Google map on your website, it gives the website the impression that you are a trusted and leading local business. This makes Google rank you higher as its main focus, is to provide the best search results to its consumers. Moreover, it will also bring more customers to your website and market your business.
Use Photos and Videos
Photos and videos of your business and business processes help optimize your website for a more user-friendly experience. It shows that your product is genuine and can be trusted. Moreover, an introductory video helps you gain the trust of all the potential customers that visit your website. So do not hesitate to add photos and videos of your work and showcase your product or service.
Verify Your Information
Your business information is the one main thing that can bring customers to your local business. If your information is not verified, it leaves a bad impression on viewers and Google Maps may not rank your business among the those that are verified and trusted. To avoid this, make sure your business is verified, and has complete, detailed information, including your local telephone number and address.
Regularly Update Your Website
Even if you don’t have a proper website, when you list your business on Google, it helps you create a small workable one. Use this basic website to your complete advantage. Regularly update its content, and keep adding new events and achievements, or just keep uploading your latest work. This ranks you higher and also creates a beautiful portfolio for your clients. It also shows the progress and evolution of your business, and this helps gain the trust of potential clients.
Do Google Local Guides Get Paid And Are Their Reviews Really Beneficial?
Local guides are volunteers that try products and services of local businesses listed on Google Maps, and give their reviews accordingly. It is a completely voluntary program and you do not get paid to review the business. Google’s Local Guides Community share their experiences and reviews, in order to help locals know if the product is satisfactory or not. Local Guides are a great way to get reviewed, as they are unbiased and do it without pay.
Though the program is completely unpaid, it rewards you with points that can land you on different levels. Currently, there are ten levels from 1 to 10 and you reach a new level by gaining more points. At each level, you get access to different rewards like getting early access to Google’s products or attending different seminars. You can also join Google’s Local Guide Community and share your thoughts. Also, Google invites for Local Guides Connect who are on level 5 and Google covers the travelling cost.